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Company Profile

Guangzhou lzumi lndustrial Co, Ltd. located in Lishui, Nanhai, Foshan, Guangdong Province, China. We have ONWAYSPORTS and SlMPLEME two famous brands. ONWAYSPORTS focusing on outdoor camping and self driving travel equipment products;SIMPLEME focusing on high-end folding furniture products.

ONWAYSPORTS has been constantly spare neither labor nor money in product design and workmanship to meet the standardsof excelence. ONWAYSPORTS has always spared no effort in product design and workmanship to meet the standard of excellence.The concept of auality, desian and simplificalion creates its good performance and can meet the needs of users in harsh environments

Milestones

Guangzhou Izumi Comapny

has been build in 1995 Year

Designed OW-N65 Director's Chair

The product won the Japanese G-Mark Design Award (Good Design Award) and set a record of selling 20w sheets for three consecutive years.

Designed the new egg roll table OW-12

Improved the shortcomings of the regular egg roll table on the market, which is easy to sink in the center, and , which won the G-Mark Design Award (Good Design Award) in Japan.

Onwaysports has build

Design OW-72 double eight chairs

The product won the Japanese G-Mark Design Award (Good Design Award), and the design was so popular that major manufacturers are still producing and selling the same model today.

Establishment

Guangzhou Izimei Metal Products

Designed the OW-23 Fahrenheit Chair

After 6 months of prototype testing, the product won the Japanese G-Mark Design Award (Good Design Award).

Simpleme created

Creation of the brand Simpleme for a new design direction.

Foshan factory was established

the factory was moved from Guangzhou to Lishui, Foshan, and established Foshan Izumi Metals Industry Co.

Opening of camps and offline experience stores

The marketing team moved from the Tianhe office building in Guangzhou to the Haizhu Creative Park in Guangzhou, while opening an offline experience store and opening a camp experience.

Team Upgrade

The office was upgraded and relocated to Phoenix Creative Park in Haizhu District, Guangzhou to create a stronger marketing team.

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2023